VISUAL IDENTITY SYSTEM & PACKAGING DESING
The concept for this cutting edge custom soap brand for pups was designed to be easily understandable and attractive to a target audience of dog lovers ages 20-45. The colors serve as a nod to both the scent and the type of treatment each soap offers. The patterns made of zig-zags, curls, and squiggles further help to identify the soap treatments. The label on each custom bar of soap features the pup’s name who it was created for.