Hi there,
Picasso once said, “Learn the rules like a pro, so you can break them like an artist.” Knowing the rules of design is the foundation of effective work but finding bold ways to break the rules is what makes design brilliant!
I believe designing is not simply creating something that looks professional or carries a message. A beautiful design is ineffective if the audience and purpose have not informed the creative direction. With the understanding of those two things, a designer can make informed decisions about when and how to break design rules. This provides the ideal opportunity to produce original designs and concepts that make lasting impressions and move the bottom line.
I have worked with companies like Chick-fil-A Corporate, The Atlanta Braves, CenterState Bank and of course many local and small businesses. I love helping organizations and individuals tell their stories, sell their products, and communicate their ideas. Let’s create something together!
– Logan