This project is a redesign of the National Park System visual identity. First established by the Act of March 1, 1872, the National Parks are home to some of the most incredible wonders in the United States. That wonder should be represented with an equally incredible brand.
A team composed of four design students collaborated on this project. My role on the team was the Project Director. This redesign includes a simplified logo inspired by the Find Your Park logo, a new color system, and new typefaces.